Millie Bobby Brown’s latest campaign has sparked criticism, with some accusing the Stranger Things star of not being a suitable model despite her undeniable beauty. Additionally, photos from her ad for her new clothing line, Florence by Mills Fashion, have raised concerns about potential cosmetic procedures.
On Sunday (September 15), Millie took to Instagram to announce that her recently launched clothing line would be available at the luxury department store, Nordstrom. While many fans were excited by the news, others focused on the photos from the collection’s photoshoot.
The collection, which features cozy microthermal loungewear, includes a picture of the 20-year-old cuddling one of her nine dogs and giving him a kiss. Despite the excitement surrounding her new line, the campaign has drawn mixed reactions.
Despite the excitement surrounding Millie Bobby Brown’s new campaign, some felt the need to criticize the young actress’ appearance. In the Reddit Pop Culture Chat community, one user remarked, “Just because you’re gorgeous doesn’t mean you can model, lol.”
Another Redditor expressed surprise at her age, commenting, “Imagine my shock when I found out she’s 20 YEARS OLD! I’m already seeing lip fillers—what’s going on?”
A third user added, “Bring fillers back for older people again.”
Another commenter added, “Yeah, that weirded me out. With all the fillers and makeup, she looks at least 15 years older than she actually is.”
Despite the criticism, others shared more positive opinions. One Instagram user commented, “She is gorgeous,” while another added, “Love it so much, it looks so beautiful.”
However, the Stranger Things star faced accusations of not being a good model, despite many acknowledging her beauty.
One observer remarked, “Can’t wrap my head around the fact this is Eleven. So grown, so pretty.”
Millie Bobby Brown, who hails from Marbella, Spain, launched her clothing line earlier this year, following the success of her beauty brand, Florence by Mills, which she created in 2019.
“[When Stranger Things took off], I was 10. I was attending these events and ceremonies, and all these big fashion brands wanted to style me,” Millie shared with Elle in a January interview.
Millie Bobby Brown reflected, “I didn’t really know what my personal style was. Besides dressing up for ceremonies, the only time I got dressed was for work.”
She continued, “As I got older, I started wondering, ‘What is my personal style?’ Many of my friends already knew theirs, but I was still figuring mine out.
“For me, fashion has always been evolving and fluid. I wanted to create something that would help other girls going through a similar experience. I wanted to offer a resource where they could explore innovative outfits, styles, and phases.”
However, the photos from her ad campaign for Florence by Mills Fashion have raised concerns about potential cosmetic procedures.
Millie Bobby Brown shared her vision, saying, “I wanted to create something accessible to my generation and demographic, so when they walk into a store, they feel like there’s a space—maybe just a corner in the back—where they can find what they’re looking for and afford it.”
Her new microthermal collection ranges in price from £21 (approximately $28) to £51 (approximately $67).
Millie explained, “I could follow trends, but Florence isn’t about that. There’s a lot of trend-chasing, especially on social media, where there’s this temporary satisfaction from everyone doing the same thing. But Florence is about offering something different.”
Millie Bobby Brown elaborated, “I don’t want to promote a message of uniformity. Everyone has their own individuality and sees things from different perspectives. I want people to form their own style, opinions, and perspectives with Florence, whether it’s through our makeup, skincare, apparel, or even our coffee.”
She added, “We don’t all need to make our coffee the same way!”
Last year, Millie introduced a coffee range under her Florence brand.
She further explained, “If one person can’t wear it, I’m not interested in making it. It has to be for everyone. That mindset applied to our makeup and skincare, and it remains the same with our apparel.”