Former President Donald Trump has launched a new line of luxury watches called “Trump Watches,” priced between $499 and $100,000. This latest addition joins his growing collection of merchandise, which already includes sneakers, NFT trading cards, and silver coins.
KEY FACTS
The premier model, the $100,000 Trump Victory Tourbillon, boasts a design crafted almost entirely from 18-carat gold and adorned with 122 diamonds. As of Thursday morning, the market price of gold was approximately $85.75 per gram, making the gold content in this watch—about 200 grams—worth around $17,150.
While the watch features 122 VS1 diamonds, the website does not disclose their size. Importantly, it states that these watches are “not political” and have no affiliation with any political campaign, clarifying that they are “not designed, manufactured, distributed, or sold by Donald J. Trump, The Trump Organization, or any of their respective affiliates or principals.”
Trump took to Truth Social on Thursday to announce the watches, suggesting they would make “a great Christmas gift.” The collection includes two styles with three color finishes: the high-end Tourbillon, which features two casebacks including one with a personalized “Thank You” message from Trump, and a more affordable Fighter style available in gold-plated stainless steel for $799 or stainless steel for $499.
BIG NUMBER
147. This is the limited quantity of Tourbillon watches available, marketed as “a true collector’s item.” The website emphasizes that no additional watches will be produced once this batch is sold out.
KEY BACKGROUND
Trump has been actively releasing merchandise throughout his campaign season, recently introducing $100 silver coins touted as “99.9% fine silver.” Other items include Trump sneakers priced up to $499, cologne and perfume, and even $60 Trump-branded Bibles. These merchandise sales come amid Trump’s mounting legal expenses, with estimates suggesting Bible sales alone generated around $300,000, and his NFT licensing fees totaled approximately $7.2 million. Notably, as he markets these watches, Trump’s presidential campaign fundraising has fallen short compared to Vice President Kamala Harris, who raised $190 million last month compared to Trump’s $45 million.